Not very long ago, the concept of artificial intelligence (AI) was the stuff of science fiction; today, it is something that is becoming increasingly commonplace, which means we need to constantly update our methods for approaching SEO.
Constant advances in technology
As a recent article points out, more and more searches are now taking place via voice activation. Instead of responding to a few typed words, Google and other search engines are becoming capable of responding to complex sentences.
This means that businesses will have to consider more than just the most frequently-typed keywords when they calculate their SEO strategies. What was once a fairly simple task looks set to become more difficult, as different parameters need to be accounted for when assessing who is likely to conduct a search together with how and when they are searching.
Of course, this is not something that most business owners have the time, let alone the necessary skills, to achieve. Keeping abreast of technological advancements is best left to the experts. Whether you are based in a rural area or London professional SEO services are not difficult to access.
Harnessing the power of customer reviews
One easy method of ensuring that your business will be able to keep up with the advances in technology is to make sure that you harness as many reviews and testimonials as you can from your existing customers.
This is something that is relatively easy to achieve. If satisfied customers seem reluctant to provide you with the reviews you need, simply offer an incentive such as a discount on their next purchase. Everyone loves a freebie or money off, so this is an excellent way of encouraging engagement with your brand.
This provides your website with your customers’ own words, which plays into the hands of AI when it comes to SEO. Rather than spending time and trouble calculating what potential customers might be asking in their AI-powered searches, the normal speech patterns used by former customers can provide you with all the terms you need at a minimal cost.
Follow these tips and your SEO strategies will be far better suited to the age of A!.