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Tag: SEO

Digital Marketing SEO

Why is SEO now so vital?

Apr 8, 2021 by admin 0 Comments , ,

Whether you want more readers, subscribers, or purchasers, the purpose of search engine optimization is to get your website ranked as high as possible by Google.

We live in a digital age and spend a lot of time online. When you have a question or want to buy something, you google it. Or at least 90% of us do. But only 5% bother to look past the first page. You could pay for ads, but 80% of people will go straight to organic listings, which are the pages that Google determines to be most relevant to the search term. So organic results are crucial, which makes SEO so important.

The first listing on page 1 will get about 20% of visitors clicking, and the top five will get 75% of all clicks, so whilst appearing on the first page is important, getting into the top five is the ultimate aim, and good SEO will help. Searchenginejounal.com says SEO is becoming more important every year, so don’t get left behind.

If you went to Google now and searched for ‘rucksacks’, you would get about 71,700,000 results! This shows how much information it is online, but out of 71,700,000 results, very few would look past the first five, so you might want to get some help from an agency to have a fair chance!

Off-page and on-page

There are two different types of SEO: 75% is off-page; this is about back and incoming links, and the other 25% is on the page – using HTML code and content to optimize the page.

The other tactics

Black hat SEO is the underhand way to quickly up your site ranking. It focuses on search engines rather than the end-user, by overusing keywords and creating irrelevant content. It breaks lots of rules but can work in the short term. However, using unethical techniques could result in the site being banned and unindexed.

White hat techniques focus on the person visiting the site, using keywords ethically. This style of SEO takes longer, but it results in long-term benefits.

SEO is a very important part of any online operation, and with online competitiveness constantly on the rise, it is something you definitely want to get right.

Digital Marketing Link Building SEM SEO Social Media Technology

Internet Marketing and its Importance in today’s business

Dec 7, 2020 by admin 0 Comments , , , ,

What is Internet Marketing ?

Internet marketing is also known as Online Marketing or Digital Marketing. it is a process or technique to attract clients for an online product over the Internet or the web to increase sales or getting more exposure in Business. In today’s time, most of the business models follow Online Marketing strategies. It includes Search Engine Optimization, Email Marketing, Social Media Optimization, search engine marketing, and other display advertising, etc. There are basically 3 things in Internet Marketing which are most important.

  1. Search Engine Optimization (SEO).
  2. Social Media Optimization (SMO).
  3. Search Engine Marketing (PPC/SEM)

Here we are going to discuss all in details:

Search Engine Optimization:

This is also known as SEO which is using broadly to get huge exposure for the business and their marketing.SEO is the process of affecting the visibility of sites or web pages in search engine natural or unpaid(Organic) Search Results. Search Engine Optimization is a slow process but result-oriented if it will be performed in the right way. Many business organizations taking help to grow their business and they are increasing successfully.

There is 2 technique of SEO:

-White Hat SEO

-Black Hat SEO.

White Hat SEO:

A process to work in the right way. When the work will be performed as a search engine friendly then t is called white hat SEO.

Black Hat SEO:

This is the just opposite of the white hat technique. Performing the SEO task which does not search engine friendly.

There is 2 way to work in Search Engine Optimization.

  1. Off-page SEO.
  2. On-page SEO

People prefer 70% off-page work and 30% on-page activity.

Off-Page Activity:

This off-page activity involved the following tasks which are very much effective and useful in all ways.

Directory Submission.

Forum submission.

Bookmarking.

Press release.

Blog posting/Guest Posting.

Profile submission.

Article submission

And there are many more tasks like this. This is the way by which we can perform SEO tasks well and search engine friendly.

On page Activity:

This on-page basically did by an Expert Web Developer and Experience SEO Analyst. In this, we basically focus on technical terms like….

  • Title
  • Description
  • Meta Data,
  • Keyword research.

Social Media Optimization:

This is also known as SMO. This is a very effective way of Internet Marketing. We can get nice exposure from different Social Media Optimization sites. There is various social media site which can be used to improve the efficiency of your business and their revenue. Some of the social media sites are as follows:

  • Face book.
  • Google Plus.
  • Twitter.
  • LinkedIn.

Apart from it, there are many more social networking sites available which can be used broadly and extensively to getting a nice exposure for the business and revenues.

Search Engine Marketing:

This is also known as SEM or PPC (pay per click). This is a very effective and fast process available by the different search engines. These are paid advertising services or programs for exposure to get new business and customers. But these are expensive. So that No everyone able to effort it easily. It provides the result more quickly.

There are different search engine advertising programs available for SEM/PPC. They work on the basis of the campaign and pay per click. You will get only paid unless someone will not click on your ad.

  • Google Ad Words-Online advertising program by Google.
  • Bing/Yahoo search engine Marketing
  • Facebook Advertising Program.

You can hire a PPC expert who can better manage the PPC management and can create a better campaign to provide maximum output in less time and less money.

Digital Marketing SEO

How Exactly Does SEO Work?

Nov 23, 2020 by admin 0 Comments ,

When it comes to online marketing, the acronym SEO gets thrown around a lot. But what is it and how can it help you grow your business?

 

 

A Brief Definition of SEO

SEO (search engine optimization) is simply a way of ensuring search engines (such as Google and Bing) find your website. When people use a search engine, they usually type in a word or phrase that brings up a list of relevant results. SEO ensures the search engine includes your site in that list – preferably on the first page. If you run a coffee shop in Hackney, for example, you want people who type ‘Hackney coffee shop’ into Google to see your business near the top.

How Is SEO Used?

Search engines work using algorithms. The most effective SEO techniques figure out how these algorithms work in order to improve the target site’s visibility. The most obvious way to use SEO is to add content that tells the search engine that your site is relevant to a particular search. Examples include incorporating targeted keywords and phrases into articles and other text, posting images or video, and adding links to external sites. SEO techniques can be used on a local or national level, depending on the business’s geographical reach.

To measure the success of your SEO techniques, there are various analytical tools that you can use. The best known of these is probably Google Analytics.

What Are the Pitfalls of SEO?

SEO is very easy to get wrong. Search engines are always on the lookout for sites that try to manipulate the system or use duplicate and poor-quality content to boost their ranking. Indeed, there have been some high-profile crackdowns by Google that have penalized many such sites. The concepts of ‘white hat’ and ‘black hat’ SEO are beyond the scope of this article, but suffice it to say that underhanded SEO techniques are best avoided. So you can be sure your strategy will have a positive impact on your business.

Since its inception in the mid-90s, SEO has developed considerably, and it continues to be an ever-evolving marketing strategy. However, the aims remain the same: improve visibility, drive visitors to your site and, ultimately, increase sales.

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