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Tag: improve onpage seo

Digital Marketing SEO

Why is SEO now so vital?

Apr 8, 2021 by admin 0 Comments , ,

Whether you want more readers, subscribers, or purchasers, the purpose of search engine optimization is to get your website ranked as high as possible by Google.

We live in a digital age and spend a lot of time online. When you have a question or want to buy something, you google it. Or at least 90% of us do. But only 5% bother to look past the first page. You could pay for ads, but 80% of people will go straight to organic listings, which are the pages that Google determines to be most relevant to the search term. So organic results are crucial, which makes SEO so important.

The first listing on page 1 will get about 20% of visitors clicking, and the top five will get 75% of all clicks, so whilst appearing on the first page is important, getting into the top five is the ultimate aim, and good SEO will help. Searchenginejounal.com says SEO is becoming more important every year, so don’t get left behind.

If you went to Google now and searched for ‘rucksacks’, you would get about 71,700,000 results! This shows how much information it is online, but out of 71,700,000 results, very few would look past the first five, so you might want to get some help from an agency to have a fair chance!

Off-page and on-page

There are two different types of SEO: 75% is off-page; this is about back and incoming links, and the other 25% is on the page – using HTML code and content to optimize the page.

The other tactics

Black hat SEO is the underhand way to quickly up your site ranking. It focuses on search engines rather than the end-user, by overusing keywords and creating irrelevant content. It breaks lots of rules but can work in the short term. However, using unethical techniques could result in the site being banned and unindexed.

White hat techniques focus on the person visiting the site, using keywords ethically. This style of SEO takes longer, but it results in long-term benefits.

SEO is a very important part of any online operation, and with online competitiveness constantly on the rise, it is something you definitely want to get right.

Digital Marketing SEO Technology

7 key ways to improve your on-site SEO

Jan 2, 2021 by admin 0 Comments , ,

Unless they’ve visited it before, most people are going to find your website via a search engine. This means it’s important that you make the site as visible as possible by a process known as search engine optimization (SEO).

There are lots of techniques for doing this, but, where only a few appear in the lyrics, some really stand out.

1. Begin at the Start, Art

The description and title of your page define your content, so it’s vital to spend time getting them right. Having your keywords in your title and description will get you a higher ranking in search results.

2. Drop in the Key(Word), Lee

Don’t stop with the description: your main keyword should also, where possible, be in your page URL and your meta description and even in the ALT tags for images. If you don’t understand this stuff, don’t worry: a web design and development services in ITes company will be able to guide you.

3. Make Sure They Click, Nick

A good way to improve your SEO is to have outgoing links to other sites. Not just any links, though: these need to be sites you trust, respected sources, or businesses you have a relationship with.

4. Welcome the New, Stu

Your content needs to be new and unique wherever possible. While it’s all right to link back to earlier material, most of the content you post on your site needs to be new or visitors will quickly get bored.

5. Link It Inside, Clyde

We talked about external links in step three, but it’s equally important to have internal links going to other pages on your site. The more working links you have, the better your chances of getting a high search ranking.

6. Gotta Be Good, Judd

Search engines look for good-quality content. This means ensuring it’s the right length for your target audience and your business sector and is easily readable.

7. Use All the Tools, Jules

To produce a successful website, you need to give the audience what they want. This means understanding your visitors by making use of tools like Google Analytics to see what your audience most engages with. You can then give them similar content in the future.