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Category: Digital Marketing

Digital Marketing SEO Technology

7 key ways to improve your on-site SEO

Jan 2, 2021 by admin 0 Comments #improve onpage seo, #onpage sep, #onsite seo

Unless they’ve visited it before, most people are going to find your website via a search engine. This means it’s important that you make the site as visible as possible by a process known as search engine optimization (SEO).

There are lots of techniques for doing this, but, where only a few appear in the lyrics, some really stand out.

1. Begin at the Start, Art

The description and title of your page define your content, so it’s vital to spend time getting them right. Having your keywords in your title and description will get you a higher ranking in search results.

2. Drop in the Key(Word), Lee

Don’t stop with the description: your main keyword should also, where possible, be in your page URL and your meta description and even in the ALT tags for images. If you don’t understand this stuff, don’t worry: a web design and development services in ITes company will be able to guide you.

3. Make Sure They Click, Nick

A good way to improve your SEO is to have outgoing links to other sites. Not just any links, though: these need to be sites you trust, respected sources, or businesses you have a relationship with.

4. Welcome the New, Stu

Your content needs to be new and unique wherever possible. While it’s all right to link back to earlier material, most of the content you post on your site needs to be new or visitors will quickly get bored.

5. Link It Inside, Clyde

We talked about external links in step three, but it’s equally important to have internal links going to other pages on your site. The more working links you have, the better your chances of getting a high search ranking.

6. Gotta Be Good, Judd

Search engines look for good-quality content. This means ensuring it’s the right length for your target audience and your business sector and is easily readable.

7. Use All the Tools, Jules

To produce a successful website, you need to give the audience what they want. This means understanding your visitors by making use of tools like Google Analytics to see what your audience most engages with. You can then give them similar content in the future.

Digital Marketing SEO

How to align your SEO and sales activity for better results

Dec 25, 2020 by admin 0 Comments #align your seo, #drive more leads with SEO, #sales activity seo, #seo and sales, #SEO for sale

Aligning SEO and sales activities seems like such an obvious idea that it’s hard to believe it doesn’t always happen. Surely everyone has the same objective and working as a team should come naturally, right?

Unfortunately, that is not always the case. The sales team can get frustrated with the marketing team if they get too few leads to work with. In turn, the marketing team can become irritated if their hard-earned leads don’t end up as sales.

Your business could reap the rewards if your marketing team and your sales team meet regularly and align their activities. Currently, this happens in fewer than 40 percent of businesses, according to a recent study by InsideView.

Get ahead of the game and use these tips to align your SEO and sales activities for maximum effect.

Hold regular joint meetings

According to Neal Hartman, a senior lecturer in managerial communication, when handled correctly, meetings can be a very effective way to energize and excite your teams.

A joint meeting provides a great opportunity to discuss common issues. A joint approach to identifying problems and coming up with potential solutions works best. It means that everyone on both teams is aware of what is happening.

Make intelligent use of your sales data

Use data on your clients to drive your marketing campaigns. Look carefully at the data you possess pertaining to your clients to determine who your target buyer is and who is the decision-maker. This gives you some information to take to a  professional SEO services provider, who can use this in your SEO campaign to drive more leads.

Pass on information about what content works

When the marketing and sales teams work together, they can identify content that customers find useful and that has driven sales in the past.

Clients may tell the sales department that they found a piece of content especially useful, and it is vital that the marketing department is kept in the loop. In addition, the sales department might know about content on other sites that could be useful.

Digital Marketing Link Building SEM SEO Social Media Technology

Internet Marketing and its Importance in today’s business

Dec 7, 2020 by admin 0 Comments #digital marketing, #PPC, #Search Engine Marketing, #SEO, #Social Media

What is Internet Marketing ?

Internet marketing is also known as Online Marketing or Digital Marketing. it is a process or technique to attract clients for an online product over the Internet or the web to increase sales or getting more exposure in Business. In today’s time, most of the business models follow Online Marketing strategies. It includes Search Engine Optimization, Email Marketing, Social Media Optimization, search engine marketing, and other display advertising, etc. There are basically 3 things in Internet Marketing which are most important.

  1. Search Engine Optimization (SEO).
  2. Social Media Optimization (SMO).
  3. Search Engine Marketing (PPC/SEM)

Here we are going to discuss all in details:

Search Engine Optimization:

This is also known as SEO which is using broadly to get huge exposure for the business and their marketing.SEO is the process of affecting the visibility of sites or web pages in search engine natural or unpaid(Organic) Search Results. Search Engine Optimization is a slow process but result-oriented if it will be performed in the right way. Many business organizations taking help to grow their business and they are increasing successfully.

There is 2 technique of SEO:

-White Hat SEO

-Black Hat SEO.

White Hat SEO:

A process to work in the right way. When the work will be performed as a search engine friendly then t is called white hat SEO.

Black Hat SEO:

This is the just opposite of the white hat technique. Performing the SEO task which does not search engine friendly.

There is 2 way to work in Search Engine Optimization.

  1. Off-page SEO.
  2. On-page SEO

People prefer 70% off-page work and 30% on-page activity.

Off-Page Activity:

This off-page activity involved the following tasks which are very much effective and useful in all ways.

Directory Submission.

Forum submission.

Bookmarking.

Press release.

Blog posting/Guest Posting.

Profile submission.

Article submission

And there are many more tasks like this. This is the way by which we can perform SEO tasks well and search engine friendly.

On page Activity:

This on-page basically did by an Expert Web Developer and Experience SEO Analyst. In this, we basically focus on technical terms like….

  • Title
  • Description
  • Meta Data,
  • Keyword research.

Social Media Optimization:

This is also known as SMO. This is a very effective way of Internet Marketing. We can get nice exposure from different Social Media Optimization sites. There is various social media site which can be used to improve the efficiency of your business and their revenue. Some of the social media sites are as follows:

  • Face book.
  • Google Plus.
  • Twitter.
  • LinkedIn.

Apart from it, there are many more social networking sites available which can be used broadly and extensively to getting a nice exposure for the business and revenues.

Search Engine Marketing:

This is also known as SEM or PPC (pay per click). This is a very effective and fast process available by the different search engines. These are paid advertising services or programs for exposure to get new business and customers. But these are expensive. So that No everyone able to effort it easily. It provides the result more quickly.

There are different search engine advertising programs available for SEM/PPC. They work on the basis of the campaign and pay per click. You will get only paid unless someone will not click on your ad.

  • Google Ad Words-Online advertising program by Google.
  • Bing/Yahoo search engine Marketing
  • Facebook Advertising Program.

You can hire a PPC expert who can better manage the PPC management and can create a better campaign to provide maximum output in less time and less money.

Digital Marketing SEO

How Exactly Does SEO Work?

Nov 23, 2020 by admin 0 Comments #digital marketing, #SEO

When it comes to online marketing, the acronym SEO gets thrown around a lot. But what is it and how can it help you grow your business?

 

 

A Brief Definition of SEO

SEO (search engine optimization) is simply a way of ensuring search engines (such as Google and Bing) find your website. When people use a search engine, they usually type in a word or phrase that brings up a list of relevant results. SEO ensures the search engine includes your site in that list – preferably on the first page. If you run a coffee shop in Hackney, for example, you want people who type ‘Hackney coffee shop’ into Google to see your business near the top.

How Is SEO Used?

Search engines work using algorithms. The most effective SEO techniques figure out how these algorithms work in order to improve the target site’s visibility. The most obvious way to use SEO is to add content that tells the search engine that your site is relevant to a particular search. Examples include incorporating targeted keywords and phrases into articles and other text, posting images or video, and adding links to external sites. SEO techniques can be used on a local or national level, depending on the business’s geographical reach.

To measure the success of your SEO techniques, there are various analytical tools that you can use. The best known of these is probably Google Analytics.

What Are the Pitfalls of SEO?

SEO is very easy to get wrong. Search engines are always on the lookout for sites that try to manipulate the system or use duplicate and poor-quality content to boost their ranking. Indeed, there have been some high-profile crackdowns by Google that have penalized many such sites. The concepts of ‘white hat’ and ‘black hat’ SEO are beyond the scope of this article, but suffice it to say that underhanded SEO techniques are best avoided. So you can be sure your strategy will have a positive impact on your business.

Since its inception in the mid-90s, SEO has developed considerably, and it continues to be an ever-evolving marketing strategy. However, the aims remain the same: improve visibility, drive visitors to your site and, ultimately, increase sales.